Chief Insights Officer and Head of The CMO Practice
Bruce H. Rogers serves as Chief Insights Officer and Head of The CMO Practice at Forbes Media. Bruce serves as Vice President of Marketing at Forbes.com. He is responsible for developing and implementing marketing strategies and programs to build the Forbes.com brand, drive consumer traffic, create customer acquisition and retention programs, as well as initiate research and promotions in support of advertising sales. Previously, he served as Chief Brand Officer for Forbes Media, responsible for all marketing, research and sales support. Bruce joined Forbes in 1978 and during his tenure held several marketing positions, including Promotion Manager, Promotion Director and Director of Corporate Communications. From 1992 to March 2000, Bruce served as Vice President, Worldwide Marketing Communications for Forbes Inc. In this capacity, he oversaw brand building for Forbes Inc. He has been a Member of Advisory Board at Crowd Science, Inc. since 2011. He is also an established writer and sought after speaker and presenter on the topics of branding, online marketing and the affluent marketplace. In the later role, he inaugurated Forbes’ signature ‘Chief Executive Officer’ Profiles ad series, which in 1995 won a Gold EFFIE award from the American Marketing Association. He has a BA in Human Communication from Rutgers University.