Brian Lutz

Director of Digital Strategies

Brian Lutz is the Director of Digital Strategies for CBL & Associates Properties, Inc., one of the largest shopping center developers in the United States. He is responsible for introducing the company to new technologies, identifying new sources of revenue through digital infrastructure and enhancing the overall shopping experience both in-mall and online. Brian has an intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online. This drives his passion for creating a frictionless experience from online discovery to offline purchasing.

Brian has been with CBL for 12 years and is recognized as a thought-leader by the International Council of Shopping Centers and retail partners in this space. He has received industry awards for his work, but is driven to push the status quo and customer expectations.