speaker-info

Beverly Jackson

VP Social Portfolio Strategy

Beverly joined the MGM Resorts International family as the first Vice President of Social Media and Content Strategy. She is currently championing the positioning of MGMRI as an engaging and leading brand through storytelling across multiple media platforms and networks by setting the strategy and driving the production of compelling content.

Beverly has 15 years of experience building brands across the media, entertainment and technology industries. Most recently, she served as Head of Social Marketing for Yahoo, Inc., where she provided leadership on social media integration, marketing strategy and crisis communications, and technology trends to grow the Yahoo brand.

Prior to her work with Yahoo, Beverly spent five years as a Senior Director of Marketing, Strategic Digital Alliances & Social Media for the Recording Academy/GRAMMY Awards. There, she was responsible for developing and leading an award-winning social media program for the iconic television broadcast. In 2012, under Beverly’s leadership, the 54th GRAMMY Awards broadcast set a record for social TV engagement and was declared the “most social even in history”.

Beverly received her Master of Business Administration from Baruch College at The City University of New York and her Bachelor of Science Degree in Consumer Education from Howard University.