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Digital Transformation is Customer-First Transformation

We’re bringing together the brands actually putting customers first. The social platforms upending the status quo. The analysts and advisors unafraid to tell it like it is.

The leaders of today and tomorrow who aren’t just talking about the problem – they’re pioneering solutions.

Reimagining marketing, care, and customer experience. To seize an unprecedented opportunity, and define the future of the enterprise in an un-enterprise world.


April 10

Arrivals + Networking
12:00pm – 6:00pm

After checking in at one of our three conference hotels, stop by The Transformation Hub, an interactive creative space for attendees.

Welcome Event
7:00pm – 10:00pm

We’ll gather at Tequila Cowboy, one of Nashville’s hottest honky tonks for dinner, drinks, dancing, and a chance to network with fellow attendees.

April 11

Kick-Off Session
9:00am – 12:00pm

Hear from former Cisco CEO John Chambers, Altimeter Group, a Prophet Company, founder Charlene Li, and Sprinklr Founder & CEO Ragy Thomas at the world famous Country Music Hall of Fame.

A Taste of Nashville” Lunch
12:00pm – 1:00pm

Enjoy a delicious selection of the finest food trucks Nashville has to offer at the renowned Music City Walk of Fame Park.

Breakout Sessions
1:00pm – 5:00pm

Learn from brands who are implementing digital transformation at their own organizations. You’ll choose from Marketing, Care, and Advertising Tracks and take home actionable strategies to set you and your company on the path to customer-first.

Bell Tower Celebration
7:00pm – 11:00pm

Dance the night away at Nashville’s beautifully restored Bell Tower, located at the center of all the action.

April 12

Hangover Breakfast
8:30am – 9:20am

We know you’ll need that bloody mary and perfectly poached egg to gear up for the day ahead.

Closing General Session
9:30am – 1:00pm

Hear from Mohan Sawhney, Professor at Northwestern’s Kellogg School of Management and “CMO Sherpa,” and other inspirational visionaries at the Wildhorse Saloon.


Say goodbye to The Music City inspired and ready to reimagine the customer experience – or continue to explore beautiful Nashville with our discounted hotel rates!


$1175 $650 Rates increase on March 6, 2017
  • Two days of incredible content, networking, and immersive experiences in a beautiful and unique city
  • Engaging and inspiring keynotes from renowned industry leaders
  • Welcome Party at a Broadway honky tonk with local musicians, open bar, and great food
  • Two days of Nashville-style breakfast and a curated food truck lunch featuring the most authentic cuisine Music City has to offer
  • Closing party at a historical Nashville venue featuring more live music
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